it really can start to add up.But, you have to consider market penetration. Getting into 8000 stores is their goal and that takes time.Also, sell through rates at first will be slower, till ads and consumer awareness kick in.
That total would not be attainable in year one or two. imho.
But, they can rack up some hefty sales figures. it's getting up the hill. once it is the drink, it turns a snowball into an avalanche...takes year/years.But doable. ..
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