$CELH gets a mention in BEVNET Article ht
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Posted On: 06/14/2016 9:01:49 PM
$CELH gets a mention in BEVNET Article
<<Zero-calorie and low sugar energy brands like Celsius and XYIENCE continue to target the caffeine-craving consumer beyond the category’s conventional 18-34 year old males. There was a time when that meant going after women, almost exclusively, but as consumers from all walks of life have begun seeking better-for-you beverage options, that’s started to shift. Global market research firm Mintel reports sales of zero-calorie energy drinks in c-stores have grown from a seven percent share in 2012 to 16 percent in 2016.
Celsius president and CEO Gerry David says the brand’s recent authorization at 7-Eleven stores nationwide came out of the convenience store giant’s efforts to offer a healthier alternative to traditional energy drinks.
“That’s the demand being pushed up from the consumer level,” David says. “To see that happening at the convenience store level says a lot.”>>
http://www.bevnet.com/magazine/issue/2016/energy-expeditions
<<Zero-calorie and low sugar energy brands like Celsius and XYIENCE continue to target the caffeine-craving consumer beyond the category’s conventional 18-34 year old males. There was a time when that meant going after women, almost exclusively, but as consumers from all walks of life have begun seeking better-for-you beverage options, that’s started to shift. Global market research firm Mintel reports sales of zero-calorie energy drinks in c-stores have grown from a seven percent share in 2012 to 16 percent in 2016.
Celsius president and CEO Gerry David says the brand’s recent authorization at 7-Eleven stores nationwide came out of the convenience store giant’s efforts to offer a healthier alternative to traditional energy drinks.
“That’s the demand being pushed up from the consumer level,” David says. “To see that happening at the convenience store level says a lot.”>>
http://www.bevnet.com/magazine/issue/2016/energy-expeditions
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