"The future is not certain, but the direction and
Post# of 96892
Posted On: 05/31/2016 2:58:06 PM
"The future is not certain, but the direction and trends are clear. The rules of TV are changing and it is essential for our customers to evaluate their strategies for success,( Vision from Ericsson research data)
In advanced markets, such as Western Europe and the USA, by 2020 it is foreseen that:
1. The Networked Society is realized - 15 billion video-enabled devices are connected to broadband IP, transforming the consumption experience of TV. Mobile broadband is essential in all regions and fundamental in emerging regions.
2. Bundling of content and services remains the ultimate opportunity - Consumers will value simplicity and perceive value in a single bill. However, the essential need for broadband will enable separation of propositions from broadband access and content
3. OTT delivery for all - Delivery of content over-the-top becomes applicable to all TV service providers or content owners as a way of reaching consumers, and enhancing established broadcast delivery platforms
4. On-demand has risen to parity with live/linear - IP will have accelerated the ongoing shift of consumers to embrace the convenience of on-demand access to content to 50 percent of their consumption.
5. New entrants bring new investment - The acceleration of broadband capacity and penetration, along with ever more connected devices potentially enables a powerful device or social ecosystem to become a premium TV aggregator
6. Market revenues have grown to $750bn - up from $530bn in 2013. The distribution of revenues however shifts between content owners, broadcasters, TV service providers and network providers, especially as brands adapt advertising focus.
In advanced markets, such as Western Europe and the USA, by 2020 it is foreseen that:
1. The Networked Society is realized - 15 billion video-enabled devices are connected to broadband IP, transforming the consumption experience of TV. Mobile broadband is essential in all regions and fundamental in emerging regions.
2. Bundling of content and services remains the ultimate opportunity - Consumers will value simplicity and perceive value in a single bill. However, the essential need for broadband will enable separation of propositions from broadband access and content
3. OTT delivery for all - Delivery of content over-the-top becomes applicable to all TV service providers or content owners as a way of reaching consumers, and enhancing established broadcast delivery platforms
4. On-demand has risen to parity with live/linear - IP will have accelerated the ongoing shift of consumers to embrace the convenience of on-demand access to content to 50 percent of their consumption.
5. New entrants bring new investment - The acceleration of broadband capacity and penetration, along with ever more connected devices potentially enables a powerful device or social ecosystem to become a premium TV aggregator
6. Market revenues have grown to $750bn - up from $530bn in 2013. The distribution of revenues however shifts between content owners, broadcasters, TV service providers and network providers, especially as brands adapt advertising focus.
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