Icon Beverages And Hollywood Hemp Announce Brand

Icon Beverages And Hollywood Hemp Announce Brand Launches During The Most Influential Music Week: Coachella

MOMENTUM MEDIA GROUP, with previous and current marketing clients like Red Bull, Hubert's Lemonade, Vitamin Water, Lotus Cars, Vita Coco Water, Pabst Blue Ribbon, alongside NFL, NBA, Pro Boxing, and AVP pro volleyball players and Hollywood stars, now turns to launch GRCU's Hollywood Hemp and Icon beverage brands during Coachella music week and beyond.

PR Newswire

LOS ANGELES, April 14, 2016

LOS ANGELES, April 14, 2016 /PRNewswire/ -- By now the media is boasting that Coachella is recognized as the most influential gathering of social media stars, glitterati, paparazzi and now Hollywood aristocracy in the world. The event itself and surrounding VIP celebrity events are unique because it attracts a potent mix of young Hollywood elite and Grammy and Oscar royalty. Momentum Media Group, a division of Hollywood based Momentum Entertainment and Sports (producers of music industry and sports TV series for Fox Sports, CBS, ABC, Direct TV, Dish and broadcasters in 66 countries worldwide) has invited GRCU to be a part of a powerful marketing and social media campaign, driven by real time celebrity and cross media branding. Some of Momentum's past and current marketing-brand integration clients include Coca Cola, Red Bull, Hubert's Lemonade, Vitamin Water, Vita Coco Water, Oakley, Rip Curl, Eco fashion designer Odina Surf, NFL, NBA, Indy Racing and AVP pro volleyball stars, Hollywood's top fashion designers i.e. Shekhar Haute, and Lotus Cars. Momentum plans to ignite the premium brands of GRCU like Green Cures around sports talent like Momentum has done with the bold new women's fashion sports series The Lotus Games where it has launched emerging lifestyles and health brands around celebrity marketing and stars from the NFL, NBA, AVP, and action sports stars who supported that project. While Coachella private hosted, and celebrity events kick off with Hollywood Hemp on the west coast, GRCU announced it also will have its Green Cures brand inserted in VIP gift bags at an event in Florida with Serena and Venus Williams this weekend. The company will also tap sub agency stalwart, social media and agency PRTY CREATIVE to launch community building efforts.

Tweets to announce things during Coachella about GRCU will be updated live on Twitter: @momentum411

"We are excited to see a company like GRCU with its Icon beverage brands coming out and and Hollywood Hemp premium brands take hold of an incredible opportunity that the social media awareness and media and Hollywood trendsetters provides," said Tom Murphy, content integration specialist with Momentum Media and creator of the women's celebrity sports venture The Lotus Games. "We look forward to further announcing the celebrity female athlete line up during Coachella week which brings top female athletes and Olympic stars to help promote Hollywood Hemp and its iconic and premium brands," said Murphy.

The executive team at GRCU plans to capitalize on the influence of these trend-setting music festivals that launch artists, brands and lifestyles into the marketing epicenter for music and lifestyles of the new millennials.

ROLLING STONE MAGAZINE calls Coachella: "The center of the music world."
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