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NOHO Retains Investor Relations Partners as IR Counsel; Company Sees Steep Sales Ramp Ahead on Distribution Platform
NOHO, Inc.
40 minutes ago
GlobeNewswire
SCOTTSDALE, Ariz., May 13, 2016 (GLOBE NEWSWIRE) -- NOHO, Inc. (DRNK), a producer and marketer of award-winning functional, premium lifestyle beverages, today announced it has retained Investor Relations Partners (IRP) to expand the Company’s strategic investor relations program.
“NOHO is rapidly building out a robust distribution platform for its uniquely functional and tasty NOHO Gold and NOHO Hangover Defense product lines,” said Jay Grdina, NOHO Chief Executive Officer. “We now have solid and growing global market penetration, with multi-million dollar minimum distribution revenue commitments, across developed nations in Asia as well as throughout the United States.
“We anticipate 2016 being a breakout year for NOHO with sales ramping up through our recently engaged distributors, and are thrilled to announce Investor Relations Partners will be working with us to upgrade our investment story and tell it to a wider audience,” he added.
Industry analysts report flavored and functional drinks, which are high in herbs, vitamins, amino acids, and minerals, are increasingly being preferred over aerated drinks across many regions. The global flavored and functional water market is expected to reach US$36.7 bn by 2019 from a market value of US$17.2 bn in 2012. The market is likely to register a CAGR of 11.50% between 2013 and 2019. Some of the driving forces of this market are the high rate of urbanization and rising number of health-conscious consumers along with the constantly growing concern of consumers towards maintaining a healthier life.1
Phillip Sugarman, Vice President of Investor Relations Partners, said, “Once I tried my first NOHO beverage, I was a believer. This is the best product in class, with a bright future in a massive, fast growing global marketplace. We look forward to introducing the NOHO investment story to a much wider universe of prospective investors and media.”