HDRN News DC Brands International, Inc. Announc

DENVER, May 7, 2012 /PRNewswire/ -- DC Brands International, Inc., a publicly reporting company under the ticker symbol (OTC/HRDN), today announces that Stephen F. Horgan will assume the duties as President and COO of DC Brands International, Inc., effective immediately.

Mr. Horgan has extensive experience as a senior executive in the beverage industry. He spent more than twenty years of his twenty-six years in the industry with Coca-Cola, building a record of innovation and success in operations, sales, customer management and commercialization. After being promoted to Vice President in 1997, Horgan served in a variety of domestic and international markets including leading the creation and development of The Coca-Cola Company's world wide Walmart organization and business. Subsequently, Mr. Horgan founded advisement and investment company, Brand Aspirations in 2010. Prior to that he spent nearly five years with Coors Brewing and then with Miller-Coors, first as lead customer officer then as Vice President of the Southeast Region.

Richard Pearce, President and CEO said, "This is an incredible event for H.A.R.D. Nutrition. Stephen's pedigree in the beverage industry is more than impressive. His extensive experience combined with his unparalleled retail and customer knowledge will bring immediate value and retail impact to H.A.R.D. Nutrition. I am anticipating that good things will begin to occur very quickly with this Company, and am excited to see what will be obvious successes with Stephen at the helm.

Pearce added, "Stephen will have one-hundred percent control of the day-to-day operations of H.A.R.D. Nutrition, and I will maintain my role as Chairman of the Board of Directors and CEO. You can't ask someone to assume the responsibility to accomplish a mission if you don't give them the authority to do so, and I am committed to give Stephen the full authority to do what he believes is necessary to implement his plan and move this Company forward in the way he sees best fit. The primary focus for this organization is to now to support Stephen with the necessary resources in order to increase sales and market exposure."

Mr. Horgan said, "I am excited to be leading the DC Brands International business. Richard and 'Dr. Bob' Nikkel have developed leading edge products and built a solid business foundation since H.A.R.D. Nutrition was acquired. The timing could not be better for a transition to brand building and market expansion. American consumers are looking for products to aide them in creating and living a healthy lifestyle, and H.A.R.D. Nutrition will be at the forefront of fulfilling these needs. Our primary focus will be getting H.A.R.D. Nutrition into the hands of consumers through the world's leading retailers."