Mrs. Francine Lavoie is the President, Chief Execu
Post# of 2290
Director of the Company; located at 4496 State Road 42N, Kiamesha Lake, NY 12751, and positions
she has held since May 2008. Mrs. Francine Lavoie has been in the bottling and distribution of natural
spring water since 2000. Ms Lavoie has a B.A.Sc. in chemical engineering from the University of
Ottawa and a M.B.A. from University of Western Ontario. She also holds several awards from Best
Business of the Year, Excellence in Export from the Minister of Agriculture, and Best Business
Builder of the Year, to Best Women Entrepreneur of the Year. In addition to serving as President and
CEO of Boreal Water Collection, Inc., Ms. Lavoie is also President and owner of Les Sources Saint-
Élie, a three time award winner for superior taste from the International Taste and Quality Institute.
She has previously demonstrated her business abilities in real estate development, product conception,
and international sales as the President and owner of DeLaVoie International from 1986 through
2002. In 2001, Mrs. Lavoie became the President of Les Sources Saint-Élie and restructured the entire
company after a near bankruptcy situation. She developed and designed a new marketing approach
and managed the whole plant operation from sales, finance, and manufacturing at the natural spring
water bottling plant to obtaining a permit to increase production from regulatory agencies, which
makes Saint-Élie one of Canada’s largest sources in Quebec. In April of 2009, Ms. Lavoie acquired
A.T. Reynolds d/b/a Leisure Time Spring Water (LTSW) from the bankruptcy courts. Based on her
experience in business and specifically in the bottle water industry, she quickly determined that it
would be in the Company’s best interest to sell the Home and Office Division (“Division”), which
ultimately resulted in the successful sale of the Division to LTSW to a NJ distributor, with a four year
bottling contract. She has renegotiated all contracts with suppliers and customers, restructured and
conducted a successful turnaround strategy, and has developed and designed a new marketing
approach, with a goal of making Boreal Water Collection a North Eastern USA leader for high-end
private label bottled water.