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  4. Rocky Mountain High Brands, Inc. (RMHB) Message Board

the problem with a big soda acquisition, lets say

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Post# of 75404
Posted On: 05/09/2016 2:04:43 PM
Posted By: snakeclaw
Re: Roger Wilco #20816
the problem with a big soda acquisition, lets say coke for example, would be that they already own a 17% stake in monster and RMHB is targeting monster and red bull as their primary competition. i think in a head to head battle, red bull and monster loose hands down against RMH in a taste test and appeal to buyers. unless there is another angle, it would appear that if coke got behind RMH, they are investing in a company that is going to hurt the business of a company they are already invested in. i see a conflict of interest. as RMH sales increase, i can only think monster sales will decrease.

now maybe coke wants to do what microsoft does to competing companies....i.e. buy them out and bury them in a hole. from jerry's perspective, i can certainly see the lure of a quick paycheck right now from a buyout. the real strength of RMH will not unfold for another 5 or 10 years and maybe that time horizon is just too far.

it will be interesting to see how this plays out and i dont think we will have to wait long to see which direction this turns.





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