FIT breaking out on agreement with Alibaba Group t

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Fitbit (FIT), the leader in the connected health and fitness market, and Tmall.com, China's largest third-party platform for brands and retailers, owned by Alibaba Group (BABA), today announced that they have signed a memorandum of understanding (MoU) to significantly expand Fitbit’s reach in China. With the mission of helping people achieve a healthier, more active lifestyle, the partnership will introduce the Fitbit® platform to hundreds of millions of people across the country. The Fitbit platform – which consists of devices, apps, social and motivational features, advice and personalized coaching – helps people make behavioural changes to be more active, exercise more, eat smarter, track their sleep and manage their weight.

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