These commercials have been on 4k tvs through ultraflix for some time and yes I do believe quite possibly they could be done for free...crazy? I think not. The company firstly has had to prove concept to all the these fortune 500 companies. The best way to prove would be to obtain rights to produce/reproduce the ads in 4k. When all that began, 4k was still in it's infancy- and still is only crawling- and still had a questionable future. The burden was on NTEK to prove the value of 4k to the jewelry,auto,medical and food industry. If you think large companies are dumb enough to give away their reputations by paying a pinky to produce an unknown ad for an unknown relatively small group of people, I have bridge for sale. Sure large companies spend money on targeted audiences and may even throw some speculative money in the 4k area but not to he scale which you may suggest. If you think for a minute that large amounts of revenue are being generated from these ads I say show me the money. If they are the company has chosen not to disclose.
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