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Glitches cancel DirecTV's first 4K baseball game; new try tonight
Apr 18 2016, 15:27 ET | By: Jason Aycock, SA News Editor
AT&T's (T +0.4%) plans to bring baseball coverage into the 4K era hit a snag due to technical glitches (all too familiar in new technology rollouts).
The company and its DirecTV unit made ambitious plans to show 25 MLB games in the ultra HD format this year, beginning with Friday's game between the San Francisco Giants and the Los Angeles Dodgers. But an issue with a "third party's" field production truck pushed AT&T to cancel the broadcast, spurring frustrated tweets. That game still showed in HD on the MLB Network.
DirecTV launched three channels dedicated to 4K and have dispatched reps nationwide to promote signups to its Ultimate/Premiere packages that offer the broadcasts.
The next baseball game on the 4K schedule is tonight's game between the Chicago Cubs and St. Louis Cardinals, where DirecTV will try for a fresh debut.
Now read AT&T: Expect Growth Due To The Increase In Customer Base »
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