I would think based on their present thinking look
Post# of 15187
LOL Hjoe won't make those feel better...LOL
So my thinking is something along the lines of a "healing" beverage that is taking market by storm. MMJ is becoming more and more widely accepted shedding its social taboo which opens the market for far more product. If they can get on board and get the rest or at the very least run tandem they have a good chance at taking some of the market share. why change the focus if it's working right? HEALTH, RECOVERY, HEALING.
as you said it can be fun to speculate. maybe whispering voices will drop some pleasant melody our way.