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Being a leader is nothing new to Berge Abajian, fo

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Posted On: 05/05/2012 2:11:52 PM

Posted By: AAAAMHIM

Being a leader is nothing new to Berge Abajian, founder of the Bergio brand and known to his friends and colleagues as simply Bergio. Besides quality and luxury, the Bergio brand is well known for innovation. This third-generation jeweler has a long list of first-time accomplishments, including the first to introduce yellow diamonds in luxury jewelry in 1996, and the first to mix pink pearls with pink diamonds, and yellow pearls with yellow diamonds. Before color was prevalent, Bergio was the first luxury brand to feature precious and semi-precious gemstones. Each of his leading firsts has escalated into fashion trends.

"I prefer to build lighthouses, not ships," states Bergio. "To be the light that others follow. Sometimes that means taking risks," he admits. "But risk taking is the only thing that advances our industry. Far too many designers, even major ones, stop innovating. I look around and see so much duplication. It's very sad."

http://www.youtube.com/watch?v=1feYawORU14&feature=player_embedded#t=23s

For 2011, Bergio turns his attention to two other hot fashion trends-self-purchase and pink. "Women are buying more and more of their own jewelry. They want to make a statement. They want excitement and individuality in what they buy. Men will always buy safe, but women want bold. The power of pink is everywhere. Sony and Apple have launched pink computers and pink hairdryers, cell phones, and up-market kitchen utensils are hot. We have taken these two trends and translated them into an innovative luxury jewelry collection featuring 18K rose gold and boldly beautiful new styles."

With an unprecedented 47 new pieces in his latest collection, Bergio has created a line ranging from a few thousand dollars to "important pieces" that escalate into tens of thousands of dollars. "I think this is one of our most exciting collections," he proudly states. "We have been working on it for quite some time and the reaction has been incredible. It could well be our most successful line. It is bold, yet elegant; and makes a strong independent statement while screaming luxury. It says, 'I have arrived.'"

"Success is not accomplished by yielding to trends," Bergio insists. "It is accomplished by analyzing the undercurrents that create them, then using this information to be truly innovative." This latest line is one more example of Bergio's acute understanding of women and the power in pink purchasing. His new website and blog are two more. (www.bergio.com)

]Designer Berge Abajjan is a third generation designer inspired by European style. He believes that jewelry is an expression of the woman who wears it. All designs are created in Platinum or 18kt Gold using fine quality diamonds in his creations.