i just saw the discussion on the undercutting/non
Post# of 15187
Posted On: 04/10/2016 9:38:35 PM
i just saw the discussion on the undercutting/non dealer product.
couple of thoughts as I deal with this on and off in my line where i deal with multi state distributors and agreements with defined territories (much more intricate and intensive than SMS agreements).
first and foremost - these things are going to happen and they will happen more as the companies grow and the brands expand. supply and demand with a healthy dose of capitalism and some skirting the rules will always be the case. the key is the way the companies (SMS and HJOE) respond and adapt to the growth and the issues.
have any of the dealers that this has happened to contacted the company to address? this is the first and most important call. the company willhave NO way of knowing until it is brought to their attention. they cant fix a problem they dont know exists.
if it was believer specials being resold - that would be easily remedied. either limit it to one per person/shareholder and/or just eliminate/reduce the number available. personally, I like the "special" as it allows shareholders like myself to become a "sales force multiplier" for the company. we can speak with potential large customers, potential dealers, etc and be able to provide them a case or two to try out and see how people respond. however, if it causes any consternation or headaches for dealers such as what may be happening above - just end it and communicate it effectively with SMS/dealers. long story short - we are all in this together (dealers, SMS, HJOE, shareholders).
i have found most store owners/small business expect issues from any supplier and especially from emerging ones. the manner and speed in which these are handled (especially if the industry generally handles them poorly) can really set the company(s) apart and enamor themselves with their dealers.
however, going back to my first points - the company has to be made aware of the issue(s) and they have to be given time to investigate, adapt, and respond.
couple of thoughts as I deal with this on and off in my line where i deal with multi state distributors and agreements with defined territories (much more intricate and intensive than SMS agreements).
first and foremost - these things are going to happen and they will happen more as the companies grow and the brands expand. supply and demand with a healthy dose of capitalism and some skirting the rules will always be the case. the key is the way the companies (SMS and HJOE) respond and adapt to the growth and the issues.
have any of the dealers that this has happened to contacted the company to address? this is the first and most important call. the company willhave NO way of knowing until it is brought to their attention. they cant fix a problem they dont know exists.
if it was believer specials being resold - that would be easily remedied. either limit it to one per person/shareholder and/or just eliminate/reduce the number available. personally, I like the "special" as it allows shareholders like myself to become a "sales force multiplier" for the company. we can speak with potential large customers, potential dealers, etc and be able to provide them a case or two to try out and see how people respond. however, if it causes any consternation or headaches for dealers such as what may be happening above - just end it and communicate it effectively with SMS/dealers. long story short - we are all in this together (dealers, SMS, HJOE, shareholders).
i have found most store owners/small business expect issues from any supplier and especially from emerging ones. the manner and speed in which these are handled (especially if the industry generally handles them poorly) can really set the company(s) apart and enamor themselves with their dealers.
however, going back to my first points - the company has to be made aware of the issue(s) and they have to be given time to investigate, adapt, and respond.
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