True, we're still waiting to hear the compelling story, granted what has been happening with the brand and its expansion is compelling in itself. But as Paul Harvey used to say " Now here's the rest of the story". In my opinion The rest of the story is just as important as settling the notes an filing, for instance KBM forced hjoe to hire Terry Johnston, this came out in a tweet, but this is just a small part of the story that shows what they've been thru to get to where they are.
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