Video network Fullscreen launching direct-to-consu
Post# of 17650
Posted On: 03/31/2016 11:51:49 AM
Video network Fullscreen launching direct-to-consumer April 26
Fullscreen -- the YouTube video network owned by Otter Media, the JV between AT&T (NYSE:T) and Chernin Group -- is launching its straight-to-consumer service April 26.
The service will offer a mix of scripted original series (many featuring YouTube stars), talk shows, and reruns of older shows.
Its selling point is price; at $4.99/month, it's about half the price of Netflix, so the question will be whether its programming is a competitive draw. It's launching with about 800 hours of content and won't have traditional advertising.
Seeking Alpha
Fullscreen -- the YouTube video network owned by Otter Media, the JV between AT&T (NYSE:T) and Chernin Group -- is launching its straight-to-consumer service April 26.
The service will offer a mix of scripted original series (many featuring YouTube stars), talk shows, and reruns of older shows.
Its selling point is price; at $4.99/month, it's about half the price of Netflix, so the question will be whether its programming is a competitive draw. It's launching with about 800 hours of content and won't have traditional advertising.
Seeking Alpha
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