http://www.dimenco.eu/blog/2016/03/30/cebit-2016-h
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Posted On: 03/30/2016 12:45:13 PM
Re: Krisandtilly #56023
http://www.dimenco.eu/blog/2016/03/30/cebit-2016-hannover/
The Future has advanced rapidly!!
Dimenco 3D Displays, partner company, Magic Screen, & Red Bull achieve advertising breakthrough 3D in-store advertising increases customer attention by almost 45%
Amsterdam, 13th of January 2012
A recently completed research study (December 2011) conducted by the University of Tilburg revealed that 3D Red Bull advertising content on a glasses-free 3D monitor (Dimenco) increases customers attention by almost 45%. Also, the research indicated a positive impact on the sales (8.5% increase) of Red Bull products during the 3D advertisement test period. Through this study Dimenco Displays has realized an advertising breakthrough in terms of customer attention and sales.
In-store advertising
Previously, several studies prove that in-store advertising is more likely to provide a significant return on investment than traditional media like radio, print, television and outdoor advertising. "It occurs at the final stage of the purchasing process and therefore advertisers are better able to influence the customer," according to a recent study of Deloitte2. Not surprisingly, in-store advertising investments rise every year. Based on the test results, 3D displays can significantly improve the effectiveness of in-store advertising.
Test set-up
The test was conducted by placing test configurations at 3 different Exxon Mobile petrol stations in The Netherlands. The set-up for each location was identical, except for the type of display. One location had no display on the cooler, one location had a normal 2D Display and the 3rd location was equipped with a Dimenco glasses free 3D Display (see photo below).
The Future has advanced rapidly!!
Dimenco 3D Displays, partner company, Magic Screen, & Red Bull achieve advertising breakthrough 3D in-store advertising increases customer attention by almost 45%
Amsterdam, 13th of January 2012
A recently completed research study (December 2011) conducted by the University of Tilburg revealed that 3D Red Bull advertising content on a glasses-free 3D monitor (Dimenco) increases customers attention by almost 45%. Also, the research indicated a positive impact on the sales (8.5% increase) of Red Bull products during the 3D advertisement test period. Through this study Dimenco Displays has realized an advertising breakthrough in terms of customer attention and sales.
In-store advertising
Previously, several studies prove that in-store advertising is more likely to provide a significant return on investment than traditional media like radio, print, television and outdoor advertising. "It occurs at the final stage of the purchasing process and therefore advertisers are better able to influence the customer," according to a recent study of Deloitte2. Not surprisingly, in-store advertising investments rise every year. Based on the test results, 3D displays can significantly improve the effectiveness of in-store advertising.
Test set-up
The test was conducted by placing test configurations at 3 different Exxon Mobile petrol stations in The Netherlands. The set-up for each location was identical, except for the type of display. One location had no display on the cooler, one location had a normal 2D Display and the 3rd location was equipped with a Dimenco glasses free 3D Display (see photo below).
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