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Posted On: 03/29/2016 1:02:06 PM
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Sony is launching its 4K streaming service on April 4th
Ultra arrives on Sony 4K TVs next week
By Nick Statt on March 29, 2016 12:58 pm Email @nickstatt
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Sony today announced that it's new 4K streaming service, called Ultra, will launch in the US on April 4th. Ultra was first announced back at the Consumer Electronics Show in January, when Sony announced the service would be available as an app exclusively on the company's new line of HDR 4K sets.
Unlike Netflix, Ultra will require customers to purchase individual titles at $30 each. Those movies, from a collection of about 40 to 50 titles, are then streamed to a 4K TV, presumably because the device does not have the onboard storage to hold a movie that large. If you've already purchased one of Sony's new HDR TVs, you'll get four complimentary titles when you sign up for Ultra. Sony says confirmed films include Concussion, The Night Before and The Walk, as well as older movies like Crouching Tiger Hidden Dragon and Ghostbusters. Ultra is also compatible with Sony's UltraViolet service, and will offer those uses the ability to pay a smaller fee to upgrade those certain titles to 4K.
ULTRA IS ASKING YOU TO BUY 4K MOVIES FOR $30 EACH
Utlra isn't exactly ideal, especially not when Netflix, Amazon, and other streaming video services are adding 4K content bundled with a standard monthly or annual subscription fee. But it does indicate that Sony is working to close the gap between the growing affordability of 4K and HDR technology and the lack of compatible shows and movies consumers can actually watch on those TVs.
MORE FROM THE VERGE
HOME
TECH
SONY
Sony is launching its 4K streaming service on April 4th
Ultra arrives on Sony 4K TVs next week
By Nick Statt on March 29, 2016 12:58 pm Email @nickstatt
0
(Sony)
Share on Facebook Tweet Share Pin Share
Sony today announced that it's new 4K streaming service, called Ultra, will launch in the US on April 4th. Ultra was first announced back at the Consumer Electronics Show in January, when Sony announced the service would be available as an app exclusively on the company's new line of HDR 4K sets.
Unlike Netflix, Ultra will require customers to purchase individual titles at $30 each. Those movies, from a collection of about 40 to 50 titles, are then streamed to a 4K TV, presumably because the device does not have the onboard storage to hold a movie that large. If you've already purchased one of Sony's new HDR TVs, you'll get four complimentary titles when you sign up for Ultra. Sony says confirmed films include Concussion, The Night Before and The Walk, as well as older movies like Crouching Tiger Hidden Dragon and Ghostbusters. Ultra is also compatible with Sony's UltraViolet service, and will offer those uses the ability to pay a smaller fee to upgrade those certain titles to 4K.
ULTRA IS ASKING YOU TO BUY 4K MOVIES FOR $30 EACH
Utlra isn't exactly ideal, especially not when Netflix, Amazon, and other streaming video services are adding 4K content bundled with a standard monthly or annual subscription fee. But it does indicate that Sony is working to close the gap between the growing affordability of 4K and HDR technology and the lack of compatible shows and movies consumers can actually watch on those TVs.
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