I disagree with you there are so many energy shots on the market. There are tons of dollar shots etc. 5hr national has the majority of the market, but regionally tons of shots are out there. The difference is the hangover category HJOE is like 5hr they were first to market, they are years ahead of others and they are getting a national foot print, plus that brand has global reach. Over all I think the Git R Done Energy Shot will reach a segment of the population, but won't have the large market appeal of the hangover revovery shot. It will do fine in the energy category but that is a lot larger than the hangover recovery shot. The are the leader in hangover recovery their is no doubt. I also think many buy the hangover shot and use it as a dual purpose, I know I do. If you look on those vending machines, it says fast acting energy there a reason they put that on those machines. HJOE are masters at marketing and know their audience. They have research or data people are also using the hangover product as an energy product. There picking up people who like caffiene and also purchase that brand for energy they like the buzz of that shot and it does have fast acting energy even though its designed for hangover it can be use both ways. That my thoughts as I see it.
(2)
(0)
Hangover Joe's Holding Corporation (HJOE) Stock Research Links