$CELH CEO Gerry David is quoted as saying: "I
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"I have built several businesses over the past 37 years. Turn arounds, start-ups and fast growth. If you have a serious business problem, you DON'T throw money at it. You have to get to the root of the problem, then invest".
We have to believe that the problems of the past have been sufficiently addressed and solved, and that the Board of Directors, along with Carl DeSantis and the other big investors feel that it is time to step things up and take the company to the next level.
The recent decision to INVEST HEAVILY in the company tells us that the root problems that plagued Celsius in the past are history.
While we cannot predict what the Q4 and 2015 YE numbers will look like, on Thursday, we can say with a strong degree of confidence that all of the anecdotal evidence that we have seen, so far, tells us that Q1 of 2016 could be the company's best quarter ever in its history.
Time will tell.....