Just having it in the news is a major plus since it stirs interest/awareness. The main benefit however, is in the content of much of that news. It won't be just about rope, textiles, etc., etc., it will be about how hemp is a "super food" and that's the part that makes the hemp revolution big for RMH Brands. The fact that we're seeing it become legal to cultivate in more and more states just secures that all of the benefits, especially health benefits, will be in the news for a long time to come. That's great because there are still a lot of people unaware of why it's even a plus to have it in foods and beverages. It's also much better to have domestic organic hemp for our products than it is to import it, and it now appears as though the supply of high quality domestic hemp won't be a problem.
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