Bc, company is tweeting that they are racking up r

Bc, company is tweeting that they are racking up revenue. I'm more of a market psychology and fundamental guy and know this brand expansion is just going to get stronger. Let's say conservatively only, they file late 16 with 3-5 million. What kind of multiplier would we be looking at and how volatile would this become if a larger portion of the float was locked up. Is it conceivable to see a week long run deep into silver?