Well I live in Austin and I can't wait to see it i
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Need to get it in the HEB's around here and I'll be picking them up in bulk.
If you guys aren't familiar with 6th street, it's the #1 bachelorette spot in the United States now. If you search 6th street + Austin you will see how they close off the street from cars every weekend.
SXSW is the woodstock of our era. It's the biggest music festival and it's only getting bigger every year. For them to be on SIXTH STREET is huge. It's going to be packed to shit down there with people. That drink is going to all over the place.
The festival is also very international. We might see a huge pop in share price from international investors that try it.