Buying back shares as funds from increasing become

Buying back shares as funds from increasing become available from marketing gives you a faster road to break even (b/e). Look how fast this went from a penny to .17. Now in my scenario lets say going from a penny to b/e at .10 is only 10X but going from a dollar to $40 is 40X. for same valuation. It sucks. I need convincing as this to me is not a good situation.