Important Excerpt From Today's Press Release M
Post# of 679
Posted On: 03/01/2016 12:56:06 PM
Important Excerpt From Today's Press Release
Ms. Walker joins Celsius from National Beverage Corp., where she managed all aspects of the LaCroix Sparkling Water brand, serving as Executive Vice President of Sales and Marketing. At Celsius, she will lead the sales and marketing effort, as well as the development and execution of the corporate strategy. Ms. Walker will coordinate the efforts of the Vice President of Sales and the Vice President of Marketing.
"The fact that we could recruit and secure a proven industry leader like Vanessa Walker validates our accelerating momentum and the ultimate potential of Celsius," commented Mr. David. "Vanessa brings more than 22 years of experience in the retail and beverage industries and a wealth of relationships which will serve us well as our brand continues to increase in popularity. She will be instrumental in broadening distribution both domestically and abroad, improving sell-through and growing our brand equity."
Ms. Walker was initially hired by National Beverage Corp. in 2008 as Director, Strategic Brand Development, NBC Corp. More recently, she created the business plan and strategy to revitalize the LaCroix Sparkling Water brand, and over the last eight years, this successful effort resulted in the growing from sales less than $35 million in 2008 to more than $175 million in reporting segments in 2015 (according to SPINS). As a result, LaCroix, ranked number one in dollar share with 26% of the sparkling water segment (according to the Beverage Digest Fact Book, 2015, p. 97).
Ms. Walker joins Celsius from National Beverage Corp., where she managed all aspects of the LaCroix Sparkling Water brand, serving as Executive Vice President of Sales and Marketing. At Celsius, she will lead the sales and marketing effort, as well as the development and execution of the corporate strategy. Ms. Walker will coordinate the efforts of the Vice President of Sales and the Vice President of Marketing.
"The fact that we could recruit and secure a proven industry leader like Vanessa Walker validates our accelerating momentum and the ultimate potential of Celsius," commented Mr. David. "Vanessa brings more than 22 years of experience in the retail and beverage industries and a wealth of relationships which will serve us well as our brand continues to increase in popularity. She will be instrumental in broadening distribution both domestically and abroad, improving sell-through and growing our brand equity."
Ms. Walker was initially hired by National Beverage Corp. in 2008 as Director, Strategic Brand Development, NBC Corp. More recently, she created the business plan and strategy to revitalize the LaCroix Sparkling Water brand, and over the last eight years, this successful effort resulted in the growing from sales less than $35 million in 2008 to more than $175 million in reporting segments in 2015 (according to SPINS). As a result, LaCroix, ranked number one in dollar share with 26% of the sparkling water segment (according to the Beverage Digest Fact Book, 2015, p. 97).
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