Yup. As the brand grows market perception and psy

Yup. As the brand grows market perception and psychology changes. Buying and selling stock is really all about momentum and stock appeal. As the fundamentals grow, interest in the company grows, and beyond just believers, people begin to consider HJOE as an investment. What needs to happen is HJOE needs to use the brand as a vehicle to financial success. It is great that their focus is on branding, however the secondary side of the business is the one that will make them a ton more money as investors begin to take HJOE as a serious threat. That threat will be tenfold if HJOE becomes current. That alone will destroy basher confidence and damage their perception that their manipulation schemes are untouchable. I believe it is something HJOE is working toward and I think we will see very incremental gains, followed by pullbacks until the company can cement the fiscal aspect in people's minds as strong as the brand is. The brand resonates, there can be no doubt. It is spreading, there is no doubt about it. I consider us here, the believers, the consumers and users of the product, and yes, the risk takers as having the vision and perhaps the guts to wait out this scenario. I am certain we are closing in on that compelling story and I think HJOE will tell a damn good one at the end of the day.