$FDBL nice news out! Friendable Goes Totally Free
Post# of 144499
Posted On: 02/24/2016 11:48:36 AM
$FDBL nice news out! Friendable Goes Totally Free With New Promotion
Industry Trends Drive Add-A-USER First Strategy
http://finance.yahoo.com/news/friendable-goes...00998.html
CAMPBELL, CA--(Marketwired - Feb 23, 2016) - Friendable, Inc. (OTC PINK: FDBL) (the "Company"
, a fully reporting Company positioned at the intersection of social networking and location based connections, is pleased to announce the launch of a user first growth promotion launching today, wherein all features and functions of its current iOS/Apple app will be completely free.
As the Company's Android app release draws near, Friendable intends to test the 'all-free' approach as a rapid user growth initiative, targeting both the Apple and Android mobile audiences. The change in the Company's monetization strategy is intended to increase revenue growth by adding vastly more users who see paid downloads as prohibitive, while adding advertising revenue opportunities and in-app purchases as user population densities are targeted. Friendable will maintain a paid version of its app in the Apple iTunes App Store, offering this option as a premium upgrade that is ad free.
"The research is clear that today's social media user doesn't want to pay for downloads," stated Friendable, Inc. CEO, Robert Rositano, Jr. "We'll pivot with this market trend and shift our model accordingly as we look to scale our user base and build engagement. With users as our number one valuation metric, we will do everything we can to allow users to realize the uniqueness of our app and truly discover what it means to be Friendable. Our innovation is a combination of our brand, feature set and unique approach to social engagement. I believe rapid expansion of our growing user base is within reach and we have the opportunity of becoming a much larger brand and company with this strategy, in very short order."
Future in app purchases will be introduced as enhanced or extended feature sets for users who wish to pay for specific "super powers" (not currently disclosed by the company) but no monthly subscription will be required. The "User First" promotion will run for a minimum of 120 days and will be evaluated as a potentially permanent strategy for the company moving forward.
Industry Trends Drive Add-A-USER First Strategy
http://finance.yahoo.com/news/friendable-goes...00998.html
CAMPBELL, CA--(Marketwired - Feb 23, 2016) - Friendable, Inc. (OTC PINK: FDBL) (the "Company"
, a fully reporting Company positioned at the intersection of social networking and location based connections, is pleased to announce the launch of a user first growth promotion launching today, wherein all features and functions of its current iOS/Apple app will be completely free. As the Company's Android app release draws near, Friendable intends to test the 'all-free' approach as a rapid user growth initiative, targeting both the Apple and Android mobile audiences. The change in the Company's monetization strategy is intended to increase revenue growth by adding vastly more users who see paid downloads as prohibitive, while adding advertising revenue opportunities and in-app purchases as user population densities are targeted. Friendable will maintain a paid version of its app in the Apple iTunes App Store, offering this option as a premium upgrade that is ad free.
"The research is clear that today's social media user doesn't want to pay for downloads," stated Friendable, Inc. CEO, Robert Rositano, Jr. "We'll pivot with this market trend and shift our model accordingly as we look to scale our user base and build engagement. With users as our number one valuation metric, we will do everything we can to allow users to realize the uniqueness of our app and truly discover what it means to be Friendable. Our innovation is a combination of our brand, feature set and unique approach to social engagement. I believe rapid expansion of our growing user base is within reach and we have the opportunity of becoming a much larger brand and company with this strategy, in very short order."
Future in app purchases will be introduced as enhanced or extended feature sets for users who wish to pay for specific "super powers" (not currently disclosed by the company) but no monthly subscription will be required. The "User First" promotion will run for a minimum of 120 days and will be evaluated as a potentially permanent strategy for the company moving forward.
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