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  4. Rocky Mountain High Brands, Inc. (RMHB) Message Board

Apparently the Canadian equivalent of the US FDA o

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Post# of 75384
Posted On: 02/24/2016 8:04:17 AM
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Posted By: adirondackhi
Re: mighty quinn #18317
Apparently the Canadian equivalent of the US FDA or similar, is very particular about foods/beverages using "All Natural" on the label. Best I can derive from it without actually researching their policies is this: if you have absolutely pure water from distilling/reverse osmosis processes, and then add minerals back into it to give it back some of the heath benefits of "made by mother nature" spring/mineral water, you have some excellent water. However, some may argue, and do, that the main ingredients of concern weren't "found or harvested as provided by nature with minimal if any adjusting", and therefore don't match their definition of "all natural". I think one product in particular may have caused the snag. I'm not sure about that so I would suggest that the final truth should come from Jerry or another company official, but I suspect the Mango Energy may be at odds with the Canadian policy. If you say "All Natural" on the can, and Mango is on the can in big letters indicating the flavor, even though you actually did use all natural and perfectly healthy ingredients to produce the mango flavor, If you didn't actually squeeze mangos to obtain nature made mango juice then they consider it to be a conflict or at least misleading to the consumer since they will usually interpret that to mean natural mango juice is indeed in the recipe and not simulated mango flavor. Natural or not. Seems it would be an easy mistake to make, but when nearly a million bucks is riding on a contract it would be wise to have done a very thorough job of preliminary research to avoid any such surprises after the ink has long since dried on the page. Obviously somebody is going to be determined to be at fault and it's not looking like it's Jerry or the RMH Brands team. Time will tell, but I'm sure eventually some cans will come into play that have ALL of the necessary adaptations so as to be compatible with Canadian regulatory policy and someone will take that ball and run with it. Just another delay, but we haven't heard the last on sales in Canada, that's for sure.


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