I like the fact that a whurker picked up the news and tweeted it. Shows me something that micros have a hard time doing; becoming part of the social landscape. As someone who markets his company all of the time, I can't tell you how critical it is/was for someone to confirm this promotional news and for HJOE to continue to use every avenue to expand the brand. Let's face it, we're still small potatoes compared to 5HE and Monster, but we are right there next to them in local stores in select locations. We have some problems to get over, but if anyone is thinking that 5HE doesn't have their own troubles, just look to the 5-7 class action suits against the company. Brand building is very difficult and it takes creativity, persistence and hard work by dedicated people. Company building is even harder. I'm glad to see HJOE stretching here. Still in their renewed infancy, had to practically start from scratch, but getting back up and wiping the shit off. That's how to go it done fellas.
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