actually - HJOE has always kind of been outside the box with respect to branding and positioning.
"This is a pretty cool idea. Way to think outside the box HJOE."
started with original co branding of the The Hangover Movie which most people wouldnt touch due to negative connotations.
the SMS dealership model is an excellent fit to get into stores in a mass setting with little to no capital and builds the brand and demand that can later be presented to mass market retailers without trying to "prove" brand identity or viability. while they still build the relationships at the higher level - this is a very creative and direct approach in the meantime to not only drive revenues and brand - but also at a fraction of the cost needed to go to a Walmart while also getting significantly higher margins.
probably the biggest thing is vending. 5hour could have exploded with vending. they eventually probably will go to market with it. hopefully HJOE has some exclusivity on the vending and/or patent/copyright that at least allows them to position themselves before others follow suit. but for the sake of thinking outside the box - this could be one of their biggest. not only is it shared revenue with dealer, site/owner where it is located - it also allows instant advertising that is free and generally highly noticeable with a very targeted demographic. all of this again at little cost to the company.
while they definitely had their bumps (and still ahve several to overcome) managing a public business/day to day - the guys DO understand marketing and brands and how to resonate with consumers. most here do not realize/forget that they were doing $1-2MM in recovery shots alone (long before LTCG) in 2012 prior to the PLN disruption that effectively shut them down. that is where the "damages" become so important (and equally hard to quantify) from the PLN errors (packaging issues with perforations, mislabeling, etc). at their growth rate from 2011-2012 - they could have been doing $10-12MM or more with their expansion rate and signed contracts based on their exponential growth and contracts in hand. they are just now getting back to those levels. also - due to the domestic dealer success and brand exposure - past international interest seems to be renewed now that it appears the company once again has solid footing.
it was one of the things that attracted me to the brand originally when i saw it on a counter and spoke with the owners years ago. they had passion, they had energy, and saw the market much different than most. that passion and energy has allowed them to persevere and thrive despite the setbacks. for investors - i firmly believe (or else i still wouldnt be selectively adding to my position) that the stock price will eventually align with the brand success and more than likely, if/when it does - it will do it very quickly and with little warning.
"This is a pretty cool idea. Way to think outside the box HJOE."
started with original co branding of the The Hangover Movie which most people wouldnt touch due to negative connotations.
the SMS dealership model is an excellent fit to get into stores in a mass setting with little to no capital and builds the brand and demand that can later be presented to mass market retailers without trying to "prove" brand identity or viability. while they still build the relationships at the higher level - this is a very creative and direct approach in the meantime to not only drive revenues and brand - but also at a fraction of the cost needed to go to a Walmart while also getting significantly higher margins.
probably the biggest thing is vending. 5hour could have exploded with vending. they eventually probably will go to market with it. hopefully HJOE has some exclusivity on the vending and/or patent/copyright that at least allows them to position themselves before others follow suit. but for the sake of thinking outside the box - this could be one of their biggest. not only is it shared revenue with dealer, site/owner where it is located - it also allows instant advertising that is free and generally highly noticeable with a very targeted demographic. all of this again at little cost to the company.
while they definitely had their bumps (and still ahve several to overcome) managing a public business/day to day - the guys DO understand marketing and brands and how to resonate with consumers. most here do not realize/forget that they were doing $1-2MM in recovery shots alone (long before LTCG) in 2012 prior to the PLN disruption that effectively shut them down. that is where the "damages" become so important (and equally hard to quantify) from the PLN errors (packaging issues with perforations, mislabeling, etc). at their growth rate from 2011-2012 - they could have been doing $10-12MM or more with their expansion rate and signed contracts based on their exponential growth and contracts in hand. they are just now getting back to those levels. also - due to the domestic dealer success and brand exposure - past international interest seems to be renewed now that it appears the company once again has solid footing.
it was one of the things that attracted me to the brand originally when i saw it on a counter and spoke with the owners years ago. they had passion, they had energy, and saw the market much different than most. that passion and energy has allowed them to persevere and thrive despite the setbacks. for investors - i firmly believe (or else i still wouldnt be selectively adding to my position) that the stock price will eventually align with the brand success and more than likely, if/when it does - it will do it very quickly and with little warning.
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