I disagree. They have a very nice selection right

I disagree. They have a very nice selection right now. What they need to do is start a robust marketing campaign to increase the amount of new sub-scribers they are already bringing on and slowly add more content per week as they are doing. With the other content deals, slowly add new hits from those as well to increase the rental volume and revenue.

The deals they have in place are perfect as they are considered a VOD platform that allows newer content to be added before others like Amazon and Netflix why at the same time giving the feel of a monthly subscription service that is paid up front. Win Win if they market it in a strong way.