As much as I want very badly for NTEK/UltraFlix to go

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2bornot2b cphillips82 #51817
As much as I want very badly for NTEK/UltraFlix to go gangbusters, for me the key takeaways from that story are the following:

"Neither the theater business nor the pay-to-see OTT businesses are booming."

and

"The pay-to-see crowd is having a hard time competing against subscription services such as Netflix, Hulu and Amazon, which offer both types of OTT services." [Emphasis mine]

and

"M-GO competes against tough and deep-pocketed competitors such as Apple’s iTunes, Walmart’s Vudu and Amazon’s Prime" ...."plus upstarts such as UltraFlix."

I don't believe the writer intended to include UltraFlix in the same realm as "Apple’s iTunes, Walmart’s Vudu and Amazon’s Prime" when it came to the "tough and deep pocketed" aspects mentioned but rather added them because they are indeed in the same space as far as the type of service offered or in essence the "pay-to-see" space. imo

By the sounds of it, if services like UltraFlix including the tough and well heeled service providers like Walmart, Apple's iTunes and Amazon Prime are being exposed as having a hard time competing with the likes of NetFlix, Hulu and Amazon subscription services as borne out by what was referenced at the end of the excerpt here it reads: "That’s shown by the percentages of online bandwidth that the various services use.".

I can only try and imagine how difficult things are going to get for UltraFlix given the fact they are not well heeled nor tough when compared to the others in their space and should the big boys decide to rev up their engines and drop their clutches, UltraFlix could end up very quickly being a distant memory in the mirror of those competitors.

I grant that UltraFlix could wind up being an easy takeover target during some consolidation period but it's difficult to fathom their trying to match wits or resources with the likes of Walmart, Apple or Amazon in the immediate sense not to mention the many other startups who are likely to be nipping at the heels of UltraFlix in short order. BTW - Thanks for bringing the story to everyone here's attention. Good Luck! imo

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