What I actually find odd is that anyone really fin

What I actually find odd is that anyone really finds it so concerning in the first place. People don't usually FOLLOW a company. They hit it and forget it. That doesn't mean they'll never like again, just not much of a chance you'll see em doing it all of the time. My family members and friends buy a hell of a lot of different products but don't give a crap most of the time to visit their FB page, let alone FOLLOW them. I think you're looking too hard for something to swing. It looked good when the number was going up, but it still doesn't amount to much. More and more distribution, more and more sales and more and more revenue are what matters, and that takes time. Most start up companies don't realize tremendous and instantaneous success. It has to be built. These guys are building it. They did mention just a little while ago that they were going to harness the skills of a professional marketing group that specializes in Social Network based marketing, but as I said it wasn't long ago that it was stated and again they're not throwing huge gobs of borrowed money around so as to build Rome in a day. Longs like me should be damn thankful for that.