"Looking at it this way Casey shows you how quickl
Post# of 15187
further - the company's early trial data with the SMS model was showing 1-2 bottles/day in early going which seems to be consistent with what new dealers that are working the program are seeing. this is with NO advertising, NO brand presence, and VERY limited cash resources. when the company gets into a cash flow/revenue position to expand their marketing presence and/or brings in a major retail chain - the demand should see a major increase due to exposure.
vending machines will help this prior to any type of national media launch. high tourist areas like Vegas, NOLA, NYC, etc will help expose the brand to many with very little cost to the company on the advertising side. i am not sure if it was SMS or the company but i thought i was told that they were looking at a way to initially subsidize the vending machines to new dealers to help offset initial capital cost and get them to market faster.
R/s was a major drag and that has expired. now the company needs to get these lenders out of the picture and we should finally start to see fair value based on teh future instead of the past.