FORBES and Inc Magazine Both Say TALK is a go!
Post# of 8802
Inc Magazine Ranked UMS now known as $TALK as one of the FASTEST growing companies for 2015
United Mobile Solutions
Provides value-added wireless products and services within the wireless industry, focusing on the secondary market and the prepaid wireless segment.
2015 Inc. 5000 Rank
#1684
3-Year Growth 241%
2014 Revenue $18.8 M
Jobs Added 33
Location Norcross, GA
Country United States
Founded 2009
Employees 43
Industry Telecommunications
Web site unitedmobilesolutions.com
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http://www.inc.com/profile/united-mobile-solutions
FORBES Also had Something to Say.. Yes FORBES as in the FORBES list and FORBES Magazine
10 Traits To Look For When Hiring The Marketing Genius Who Will Grow Your Company Exponentially
Not since the Clinton-Lewinsky congressional hearings have I been more sick and tired of something than I am of this “exponential thinking” talk that is recently floating around lecture circuits and conferences. While it might sound entrepreneurially vogue, it’s nothing but voodoo entrepreneurship.
Exponential thinking is all about this idea that creative thinking can shift paradigms and help organizations reach the next level. I am all for it, but I have some news: exponential thinking is not the missing link in building great companies. Every true fast growth entrepreneur I know thinks exponentially. In fact, our exponential ideas are often bigger than our wallets and staff to handle them. Big ideas constantly run through our brains like Niagara Falls. The constant stream of exponential ideas is often the problem, not the missing piece. David Lee, CEO of United Mobile Solutions, grew this year from 16 million to 26 million [Disclosure: David is an Oxford Center member.] Even with his extraordinary success, ask him what did he “F’up” the most since he started the company four years ago. His reply, “we tried too many big things. I should have stuck more to the core.”
It is one thing to think exponentially. It is another thing to link the thinking with costs, infrastructure, and leadership. Without a foundation of these three components, all you are really doing is dreaming up big ideas. To sustain exponential thinking, you are going to need one more thing that is harder to find than an empty chair in a Manhattan Starbucks SBUX -6.51%: a marketing genius for your company.
One critical element the exponential thinking crowd leaves out of its dreamy talks is all of the talent and leaders you need to hire to keep up with exponential growth, particularly the marketing genius — the rarest bird of them all.
By the way, there is a gigantic difference between a marketing genius and a “degreed” marketing manager.
When I am looking and interviewing for a marketing genius, I immediately disqualify anybody with a marketing degree because the business schools have incorrectly trained their students (and it takes too long to un-train them.) I am not picking on academia here because the schools get an “A” in training accountants.
Here are a few guidelines to find this rare bird, the marketing genius, that can help you grow your company as big as the exponential ideas behind it (we’ll just assume that you have the infrastructure and leadership team it will take to get there):
They are typically introverts who can fake being an extrovert.
They are prone to talking and thinking out loud even when alone.
They are customer advocates. They understand and apply hidden harmony marketing (customers surmise and realize you are great instead of you telling them you are.)
They have a strong understanding of the world of ideas and a keen interest in what’s hot, what’s gossip, what’s happening and what’s relevant to audiences.
A true marketing genius is a voracious reader and pop culture fanatic.
They know how to sell intangibles which is why sales teams love the marketing genius.
They are tenacious, persistent, persuasive, and not by any measure a pushover.
They are good storytellers. They get your attention and hold it in an authentic manner.
They want to make the world a smarter place and have a huge commitment to innovation.
They usually have some emotional baggage from childhood (did not grow up idealistically so they had to make up their own world to live in.)
Exponential thinking is easy. The mental and physical infrastructure and human factors you need to execute and sustain the thinking are what are hard.
Perhaps I should lighten up and realize exponential thinking is yet just another reincarnation of the California Gold Rush of 1848, where the gold-seekers faced extreme hardship just trying to get over the hills to the gold. Exponential thinkers are just panning for gold in a fantasy world.
http://www.forbes.com/sites/cliffoxford/2014/...d51b192827