FORBES
10 Traits To Look For When Hiring The Marketing Genius Who Will Grow Your Company Exponentially
Exponential thinking is all about this idea that creative thinking can shift paradigms and help organizations reach the next level. I am all for it, but I have some news: exponential thinking is not the missing link in building great companies. Every true fast growth entrepreneur I know thinks exponentially. In fact, our exponential ideas are often bigger than our wallets and staff to handle them. Big ideas constantly run through our brains like Niagara Falls. The constant stream of exponential ideas is often the problem, not the missing piece. David Lee, CEO of United Mobile Solutions, grew this year from 16 million to 26 million [Disclosure: David is an Oxford Center member.] Even with his extraordinary success, ask him what did he “F’up” the most since he started the company four years ago. His reply, “we tried too many big things. I should have stuck more to the core.”
It is one thing to think exponentially. It is another thing to link the thinking with costs, infrastructure, and leadership. Without a foundation of these three components, all you are really doing is dreaming up big ideas. To sustain exponential thinking, you are going to need one more thing that is harder to find than an empty chair in a Manhattan Starbucks SBUX -1.72%: a marketing genius for your company.
One critical element the exponential thinking crowd leaves out of its dreamy talks is all of the talent and leaders you need to hire to keep up with exponential growth, particularly the marketing genius — the rarest bird of them all.
http://www.forbes.com/sites/cliffoxford/2014/...68407b2827
10 Traits To Look For When Hiring The Marketing Genius Who Will Grow Your Company Exponentially
Exponential thinking is all about this idea that creative thinking can shift paradigms and help organizations reach the next level. I am all for it, but I have some news: exponential thinking is not the missing link in building great companies. Every true fast growth entrepreneur I know thinks exponentially. In fact, our exponential ideas are often bigger than our wallets and staff to handle them. Big ideas constantly run through our brains like Niagara Falls. The constant stream of exponential ideas is often the problem, not the missing piece. David Lee, CEO of United Mobile Solutions, grew this year from 16 million to 26 million [Disclosure: David is an Oxford Center member.] Even with his extraordinary success, ask him what did he “F’up” the most since he started the company four years ago. His reply, “we tried too many big things. I should have stuck more to the core.”
It is one thing to think exponentially. It is another thing to link the thinking with costs, infrastructure, and leadership. Without a foundation of these three components, all you are really doing is dreaming up big ideas. To sustain exponential thinking, you are going to need one more thing that is harder to find than an empty chair in a Manhattan Starbucks SBUX -1.72%: a marketing genius for your company.
One critical element the exponential thinking crowd leaves out of its dreamy talks is all of the talent and leaders you need to hire to keep up with exponential growth, particularly the marketing genius — the rarest bird of them all.
http://www.forbes.com/sites/cliffoxford/2014/...68407b2827
