$SHRK more news today: With Straight Outta Compton, SharkReach, Inc. (SHRK) Quickly Becoming Industry Leader In Influencer Marketing
DELRAY BEACH, FL / ACCESSWIRE / February 4, 2016 / Influencer marketing, a new form of reaching and promoting brands to online users, might be the hottest current trend in advertising and social media. The process for this particular type of marketing campaign involves using social media and other digital avenues to tap into "brand influencers" - online personalities who harbor the knowledge and influence among their online peers and followers to measurably impact the success of a promoted brand.
A handful of savvy companies have begun to employ this method of digital advertising to startling success, perhaps none more prominently than Hermosa Beach-based SharkReach, Inc. (SHRK). SharkReach has made massive gains in influence and popularity over the last several months due to its widely publicized influencer campaign for the film Straight Outta Compton. Thanks in large part to SharkReach, whose efforts produced over 130 million "impressions" - countable advertisement encounters by consumers- the film remained in the number one spot in the box office for three consecutive weeks, which is a rare feat in today's age of ever-shifting public media interest. Considering Universal's expectation from SharkReach for this campaign was under 7 million impressions, the results were a resounding success.
For the groundbreaking Straight Outta Compton campaign, SharkReach enlisted full support from a large group of influencers, including the sons of the original NWA rap members, who posted social media promotions for the film with other prominent influencers like Snoop Dogg. The company's primary focus for this type of campaign rests with sponsor embedded content on channels like Instagram and Snapchat through the promotion of custom content such as photos, videos, apps, and other content strategically in line with user interests.
Part of the wide-scale appeal of SharkReach's methods lie in the fact that the company not only works closely with prominent influencers, but SharkReach is also owned by that very clientele, sporting an influencer/owner network of over 20,000 . Since recently becoming a publicly-traded company, many of the influencers working with SharkReach have jumped on board as investors in the company, meaning they hold a personal vested interest in the success of SharkReach's efforts.
"We're very anti-transactional," said SharkReach founder and CEO when describing his company's unique approach in a recent Forbes interview. "We want the client to be happy, the brands to be happy, and most of all the talent to be excited about what we're doing."
Recent reports on influencer marketing indicate that positive results have increased, while 84 percent of marketers have stated they already plan on using these practices in their slated campaigns. Much of the appeal of influencer marketing lies in the fact that due to its nature, unlike traditional commercial advertisements, it cannot be blocked, or simply will not be blocked, thanks to the user's built-in engagement in the content. Given that these social media promotions often derive organically from a user's online interactions with peers or followed celebrities, they are usually also tailored to the user's tastes and interests.
When compounding the number of SharkReach's associated influencers with their followers and likes/shares, the company's aggregate reach is estimated at approximately 2.9 billion, while revenues projected for 2016 amount to over a possible $1.2 million, with a roughly 350% increase to $4.1 million forecasted by 2018. These figures are beyond impressive for a company founded in 2013 - a clear indication of SharkReach's exponential growth rate and progressive business model.
Read Full : http://finance.yahoo.com/news/straight-outta-...00714.html
DELRAY BEACH, FL / ACCESSWIRE / February 4, 2016 / Influencer marketing, a new form of reaching and promoting brands to online users, might be the hottest current trend in advertising and social media. The process for this particular type of marketing campaign involves using social media and other digital avenues to tap into "brand influencers" - online personalities who harbor the knowledge and influence among their online peers and followers to measurably impact the success of a promoted brand.
A handful of savvy companies have begun to employ this method of digital advertising to startling success, perhaps none more prominently than Hermosa Beach-based SharkReach, Inc. (SHRK). SharkReach has made massive gains in influence and popularity over the last several months due to its widely publicized influencer campaign for the film Straight Outta Compton. Thanks in large part to SharkReach, whose efforts produced over 130 million "impressions" - countable advertisement encounters by consumers- the film remained in the number one spot in the box office for three consecutive weeks, which is a rare feat in today's age of ever-shifting public media interest. Considering Universal's expectation from SharkReach for this campaign was under 7 million impressions, the results were a resounding success.
For the groundbreaking Straight Outta Compton campaign, SharkReach enlisted full support from a large group of influencers, including the sons of the original NWA rap members, who posted social media promotions for the film with other prominent influencers like Snoop Dogg. The company's primary focus for this type of campaign rests with sponsor embedded content on channels like Instagram and Snapchat through the promotion of custom content such as photos, videos, apps, and other content strategically in line with user interests.
Part of the wide-scale appeal of SharkReach's methods lie in the fact that the company not only works closely with prominent influencers, but SharkReach is also owned by that very clientele, sporting an influencer/owner network of over 20,000 . Since recently becoming a publicly-traded company, many of the influencers working with SharkReach have jumped on board as investors in the company, meaning they hold a personal vested interest in the success of SharkReach's efforts.
"We're very anti-transactional," said SharkReach founder and CEO when describing his company's unique approach in a recent Forbes interview. "We want the client to be happy, the brands to be happy, and most of all the talent to be excited about what we're doing."
Recent reports on influencer marketing indicate that positive results have increased, while 84 percent of marketers have stated they already plan on using these practices in their slated campaigns. Much of the appeal of influencer marketing lies in the fact that due to its nature, unlike traditional commercial advertisements, it cannot be blocked, or simply will not be blocked, thanks to the user's built-in engagement in the content. Given that these social media promotions often derive organically from a user's online interactions with peers or followed celebrities, they are usually also tailored to the user's tastes and interests.
When compounding the number of SharkReach's associated influencers with their followers and likes/shares, the company's aggregate reach is estimated at approximately 2.9 billion, while revenues projected for 2016 amount to over a possible $1.2 million, with a roughly 350% increase to $4.1 million forecasted by 2018. These figures are beyond impressive for a company founded in 2013 - a clear indication of SharkReach's exponential growth rate and progressive business model.
Read Full : http://finance.yahoo.com/news/straight-outta-...00714.html
