From Philadelphia Business Journal earlier today:
Post# of 1084
TMM Inc., a Wilmington, Del. firm, is nearing the market with some secret technology that it wants to make sure stays under wraps.
The tech company is so confident in its new video compression system that, a few weeks ago, it dropped a lawsuit against multiple defendants alleging misappropriation and publication of some of TMMI's trade secrets. Regarding its new technology, TMMI (OTC: TMMI) has already filed five patent applications in the last nine months.
TMMI CEO Gerard Cavanaugh said the company could no longer justify spending money on a legal case that stemmed from technology developed in the early 1990s.
TMMI has developed a new way to scale lower-resolution videos so they can project with the full advantages of a high-definition screen. Its product, called TRUDEF, would save photographers and video developers money, and save consumers bandwidth.
Cavanaugh said TRUDEF does not require the filters that some smart TVs use to format incoming content.
"We give the raw algorithm," Cavanaugh said. "People look at our stuff and they say, 'Wow, we don’t have to go out and have original 1080 content shot. Imagine Francis Coppola taking The Godfather and suddenly converting it from 720 to 4K."
Those numbers represent the resolution of the video — 4K is greater than 1080, which is greater than 720. In the entertainment industry, it could save filming budgets up to $50,000 in daily cinematography expenses.
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Cavanaugh's biggest challenge is not clogging a content viewer's bandwidth.
TMMI tackles this obstacle with a five-circle Venn diagram assessing bandwidth, image quality, speed, energy consumption and storage. As one of these factors increases, it takes away from one or more of the others.
As TMMI has honed TRUDEF, Cavanaugh said it can market its technology across industries ranging from entertainment, sports, education, defense and even gaming. In fact, he expects to capitalize big on the South Korean gaming market, where he said gamers will rent out movie theaters to compete on big screens.
TMMI's tech will roll out some time this year after a year-and-a-half of research and development by 12 mathematicians, developers and program engineers, he said.
Cavanaugh and his team took over TMMI in 2011 after its board determined the public company needed to pivot. Before that, Cavanaugh was the president of his own communications firm for 25 years.