LOS ANGELES, CA --(Marketwired - January 26, 2016) - Odyssey , the social content platform that amplifies millennial voices through organic social sharing, announced today the opening of a new West Coast office in Santa Monica as the most recent expansion of Odyssey's presence. The space is located at 312 Arizona Ave, 3 rd Floor, Santa Monica, CA 90401. Leading the West Coast sales team are two experienced executives, Alison Rotcop, who joins Odyssey as regional vice president of West Coast sales, and Jennifer Beaullieu as director of West Coast sales, who will focus on covering and continuing to grow Odyssey's client and media partnerships on the West Coast.
Odyssey empowers local communities restless to be heard and audiences eager to listen, a connectivity evidenced by very high levels of engagement on its platform. Ninety percent of Odyssey content is encountered in social channels, and because someone the reader knows shared it with them. By listening to -- and not broadcasting at -- Millennials, Odyssey enables marketers to understand, target, and acquire savvy and skeptical millennial audiences via sophisticated and engaged grassroots content.
"Our goal is to continue to demonstrate to the advertising community the value Odyssey can bring, by helping them reach Millennials in an organic way," said Alison Rotcop, regional VP of West Coast sales of Odyssey. "Entertainment marketers and their agencies are always looking for fresh ideas to reach this demographic, and in an ever-changing social media landscape, Odyssey offers innovative and authentic ideas, crowdsourced from the target audience themselves."
Rotcop comes from an extensive background in advertising and media where she has led sales efforts for developing strategic partnerships, focused on custom video content and social media campaigns, and managed digital sellers for well-known properties. Beaullieu has vast knowledge in the data video space, branded content and launching companies on the West Coast.
Odyssey helps brands reach the millennial audience primarily through social and mobile digital channels via national, regional and local targeting. Odyssey specializes in producing and distributing branded and native content through its platform, leveraging its more than 6,000 millennial influencers and content creators. The company also offers comprehensive digital ad solutions through standard and hi-impact digital units, video, programmatic, sponsored, and native advertising, and brand activations and ambassadors.
"The persistent growth Odyssey has seen makes us one of the fastest growing digital media companies," said Evan Burns, CEO and co-founder of Odyssey. "It's a testament to the quality of our content, our millennial creators, our highly-engaged millennial audience, and our proprietary technology. We are revolutionizing the way content is created and discovered across the globe -- which is especially well-suited to meet the needs of entertainment and other West Coast brands."
In 2016, Odyssey will continue its explosive growth by expanding its community footprint within the U.S. and internationally; further investing in video content; hiring additional employees; and offering a wider spectrum of advertising services to brands and agencies.
For more information on Odyssey, visit http://www.theodysseyonline.com/ . You can also follow Odyssey on Facebook, Twitter, Instagram, Snapchat and more.
About Odyssey Launched in June 2014, Odyssey is a social content platform that discovers and shares a chorus of millennial voices, amplified organically through social media. With more than 6,000 localized content creators and an audience of 20 million monthly unique visitors, Odyssey empowers Millennials restless to be heard and audiences eager to listen, presenting a rich diversity of perspectives and views. For more information, visit http://www.theodysseyonline.com/ .
Media Contact Michelle Bower Director of PR for Odyssey 317.473.8293 michelle@theodysseyonline.com
