As we sit around reading and watching an idiot on

As we sit around reading and watching an idiot on a web site, my hope is HJOE isn't doing the same. They are hopefully focused on distribution. Yeah this guy is scum but if the business model HJOE has put together and are currently executing is successful, he won't matter. It is very crucial for the company to push distribution hard. In the big picture financially the company must start a marketing campaign to sustain growth at some point. For a beverage company trying to build, marketing and public brand recognition will and will always be the make or break. Events in New Orleans & Vegas are great but it's not going to reach the normal everyday JOE.
Don't get me wrong the guy is a dick, but that's why they have a legal team.

X10