SAN JOSE, CA--(Marketwired - Jan 26, 2016) - Ensighten , the leader in enterprise tag management and marketing data solutions, today announced that Scott Brinker, the world's leading expert on marketing technology and its impact on business, will headline Ensighten's AGILITY World Tour 2016 , scheduled for stops in eight cities in the U.S. and Europe. Brinker will appear in select cities, sharing the spotlight with experts from brands such as Dell, Delta Air Lines, Fidelity, HomeAway, Home Depot, NRG Energy, Prudential, United Airlines, and many more to be announced. The first 100 registered attendees at each tour stop will receive a free copy of Brinker's highly anticipated new book, Hacking Marketing , to be released in March.
The AGILITY World Tour 2016 will bring together thought leaders to share best practices on how to better manage technology and first-party customer data to drive digital and omni-channel marketing performance. The event is free of charge and will feature thought leaders, customer success stories, interactive panels, hands-on training, demo stations, valuable networking events, and more.
"Enteprise tag management systems have emerged as a foundational component of the modern marketing technology stack," said Brinker, who is the CTO and co-founder of ion interactive , and also runs the highly influential blog, ChiefMartec.com. "Solutions like the one Ensighten delivers helps organizations create their own custom martech stacks using best-in-class applications, while also serving as a marketing data hub that fuels the performance of these technologies. I couldn't be more excited to headline Ensighten's AGILITY Tour, which raises the bar for discussion on these critical topics."
The AGILITY World Tour 2016 , which includes full, half-day, and breakfast events, follows last year's highly successful AGILITY conference, which attracted 700+ attendees and more than 40 customer speakers. This year's event will kick off March 15 in Los Angeles, followed by an invite-only cocktail party to launch Brinker's new book that evening. The tour concludes in London in October.
Join Ensighten at the following AGILITY World Tour 2016 tour stops:
- Los Angeles, March 15 - Half-day Event with Scott Brinker
- Austin, April 12 - Half-day Event + Reception
- Atlanta, May 17 - Half-day Event with Scott Brinker + Reception
- Boston, May 24 - Breakfast Event with Scott Brinker
- Paris, June 8 - Half-day Event + Reception
- New York, Sept. 13 - Full-day Event with Scott Brinker + Reception
- Chicago, Oct. 11 - Full-day Event + Reception
- London, Oct. 20 - Full-day Event + Reception
"Scott is the most important voice in marketing technology today, and we are thrilled to have him play such a prominent role in our global tour," said Pelin Thorogood, Chief Strategy Officer at Ensighten. "We are also grateful to our many customers and strategic partners for making this event possible. When we solicited feedback on how to improve upon last year's event, our customers made it clear: they wanted more intimate events closer to where they work. We are eager to kick off the tour in March and look forward to connecting with our customers, prospects, and partners in different locations across the globe."
To sign up for an AGILITY World Tour event, visit http://www.ensighten.com/company/world-tour/ . Space is limited.
About Ensighten Ensighten enables global brands to transform their digital business by fueling their diverse marketing technology investments with first-party customer data and profiles. Ensighten's patented marketing data platform, anchored by the world's leading enterprise tag management system, powers a number of mission-critical use cases spanning omni-channel personalization, mobile app experience optimization, and attribution. Ensighten delivers industry-best safeguards for data privacy and security, more than 1,100 turnkey vendor tag integrations, and direct ownership of digital customer data. Gartner Inc. recognized Ensighten as one of its "Vendors to Watch" in its 2016 Digital Marketing Hubs Magic Quadrant, while Inc. Magazine recently included the company in its annual list of the top 500 fastest growing private companies in America. Select customers include CDW, Dell, Hearst, Home Depot, Microsoft, Panasonic, State Farm, United Airlines, and T-Mobile. Ensighten is headquartered in the heart of Silicon Valley, with offices in San Diego, London and Sydney.
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