What Google apps mean for Microsoft Windows Phone
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Windows Phones account for less than 3% of the worldwide smartphone market today, according to IDC. Yet Microsoft has made surprising progress against Google on mobile devices by forging alliances with Android OEMs. Earlier this year, over 30 handset makers agreed to pre-install Microsoft's Android apps on their devices. While this didn't mean that the Microsoft apps would directly replace their Google counterparts, it did mean that consumers gained pre-installed second options.
Microsoft also made it easier for Android and iOS developers to port their apps to Windows 10, which can reach a much wider audience of PC, Xbox One, tablet, and smartphone users. In China, Microsoft and Xiaomi even developed a Windows 10 ROM which could be installed on the latter's flagship Mi4 Android smartphone.
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