How Boreal Water Collection, Inc. (BRWC) is Turning Heads in the Private Label Bottled Water Market
Boreal Water Collection competes in the premium private label bottled water market where the profit margins are above average compared to the overall domestic retail bottled water market, which is set to grow as much as 30% over the next three to four years to more than $17 billion by 2018, according to Simmons National Consumer Survey analysis. The core growth metrics for premium and sparkling water, as well as enhanced and functional water, is by far the greatest in the bottled water industry today. With the U.S. private label beverage market already hovering around $22 million (Private Label Foods & Beverages in the U.S., 8th Edition), private label water is now gaining more and more attention.
High-end private label waters, the kind being bottled by Boreal’s six full bottling production lines at the company’s 75,000-square-foot facility, have become a chic and ultra-modern way for classy establishments and businesses to showcase their brand to customers. In 2014, Boreal made significant progress in terms of market saturation, sealing deals with multiple prestigious and high-end accounts like the luxe boutique Chatwal Hotel in New York located two blocks from Times Square. It is little wonder then that Q4 2014 sales performance solid. Overall volume increased 23% year-over-year as Boreal simultaneously redoubled efforts to enhance its sales team to position the company for consistent long-term profitability.
The company also made major strides in the booming Asia-Pacific market where the bottled water sector is paced to exceed all other regional markets on earth and achieve revenues CAGR of 10.5% over the next five years. Subsequent to the roll-out of Boreal’s baby water line in China – where this product has already received significant attention for its being bottled in non BPA, top-quality PET (polyethylene terephthalate) containers, as well as the water’s purity and lack of bromates, sodium, or imbalanced PH levels – the company has planted a full-time Shanghai representative tasked with expanding overall traction within the country.
Speaking of the company’s bottles, it is important to note that Boreal utilizes high-quality PET plastics and can produce a wide variety of bottle forms. PET bottles are made of the safest and most economical known plastic type for containerizing water and is also well-established as an inert plastic type that does not leach any chemicals suspected of causing cancer or disrupting hormones like BPA can. Moreover, PET bottles are globally recognized as a readily recyclable packaging material, making Boreal’s turnkey private label products also eminently sustainable. This sustainability is another selling point that can be passed on to customers via the customizable labeling. The company has even developed a fully biodegradable “Eco-Pure” bottle type to cater specifically to environmentally minded clients and their customers.
Boreal prides itself on delivering a superb promotional product that can help businesses up-sell their brand to consumers. The uniqueness of each client’s bottled brand stems from Boreal’s urging to “just add artwork” and take advantage of the company’s expertise and full support services, guidance, insight and suggestions. Clients simply pick a style of bottle out of more than 26 different options currently available and then provide the artwork they would like. Boreal’s skilled team then works directly with the client, ensuring satisfaction is achieved when it comes to adapting the artwork for the final label.
Boreal’s premier water is excavated from a natural spring in the untrammeled Catskill Mountains in New York, from which the waters are directly bottled, eliminating any possibility of contamination. Boreal has the capability to fill customized, even 11th-hour production requests, positioning the company as a go-to provider of private label water for many events and occasions.
Boreal Water Collection competes in the premium private label bottled water market where the profit margins are above average compared to the overall domestic retail bottled water market, which is set to grow as much as 30% over the next three to four years to more than $17 billion by 2018, according to Simmons National Consumer Survey analysis. The core growth metrics for premium and sparkling water, as well as enhanced and functional water, is by far the greatest in the bottled water industry today. With the U.S. private label beverage market already hovering around $22 million (Private Label Foods & Beverages in the U.S., 8th Edition), private label water is now gaining more and more attention.
High-end private label waters, the kind being bottled by Boreal’s six full bottling production lines at the company’s 75,000-square-foot facility, have become a chic and ultra-modern way for classy establishments and businesses to showcase their brand to customers. In 2014, Boreal made significant progress in terms of market saturation, sealing deals with multiple prestigious and high-end accounts like the luxe boutique Chatwal Hotel in New York located two blocks from Times Square. It is little wonder then that Q4 2014 sales performance solid. Overall volume increased 23% year-over-year as Boreal simultaneously redoubled efforts to enhance its sales team to position the company for consistent long-term profitability.
The company also made major strides in the booming Asia-Pacific market where the bottled water sector is paced to exceed all other regional markets on earth and achieve revenues CAGR of 10.5% over the next five years. Subsequent to the roll-out of Boreal’s baby water line in China – where this product has already received significant attention for its being bottled in non BPA, top-quality PET (polyethylene terephthalate) containers, as well as the water’s purity and lack of bromates, sodium, or imbalanced PH levels – the company has planted a full-time Shanghai representative tasked with expanding overall traction within the country.
Speaking of the company’s bottles, it is important to note that Boreal utilizes high-quality PET plastics and can produce a wide variety of bottle forms. PET bottles are made of the safest and most economical known plastic type for containerizing water and is also well-established as an inert plastic type that does not leach any chemicals suspected of causing cancer or disrupting hormones like BPA can. Moreover, PET bottles are globally recognized as a readily recyclable packaging material, making Boreal’s turnkey private label products also eminently sustainable. This sustainability is another selling point that can be passed on to customers via the customizable labeling. The company has even developed a fully biodegradable “Eco-Pure” bottle type to cater specifically to environmentally minded clients and their customers.
Boreal prides itself on delivering a superb promotional product that can help businesses up-sell their brand to consumers. The uniqueness of each client’s bottled brand stems from Boreal’s urging to “just add artwork” and take advantage of the company’s expertise and full support services, guidance, insight and suggestions. Clients simply pick a style of bottle out of more than 26 different options currently available and then provide the artwork they would like. Boreal’s skilled team then works directly with the client, ensuring satisfaction is achieved when it comes to adapting the artwork for the final label.
Boreal’s premier water is excavated from a natural spring in the untrammeled Catskill Mountains in New York, from which the waters are directly bottled, eliminating any possibility of contamination. Boreal has the capability to fill customized, even 11th-hour production requests, positioning the company as a go-to provider of private label water for many events and occasions.
