My objective is to make money, as is everyone else

My objective is to make money, as is everyone else, long or short but...even being a long I am not impressed with having the PPS just sit or drop with huge news out, everyone likes to see a price increase and we are just not having it here for some reason. Again, I am here to make money, but with everything the company has going for it, this PPS should NOT be at this level!