My guess is that they said they were getting ready

My guess is that they said they were getting ready to load HDR formatted films are they doing some testing on the many new TV ? also since this is the month we're going live 4k broadcasting as was suggested could they be working on the ad inserts dotting the I and crossing the t on the varied ads being created?
Or something big is being worked on like a world's largest 4k gaming library?
we got a whole lot of Irons in the fire