VANCOUVER, British Columbia, Jan. 13, 2016 (GLOBE NEWSWIRE) -- Global Gardens Group Inc. (the "Company") (CSE:VGM) following the Company’s November 5, 2015 announcement of the Canadian launch of its proprietary “Veggemo” non-dairy vegetable based beverage line, Global Gardens Group announces that it has initiated the execution of a key marketing platform which is to “sample consumers” both in stores and at key consumer trade shows.
To highlight:
- In-store sampling: Veggemo will be executing in-store demos in about 500 stores in the coming months. This begins with 40 Walmart stores on January 16 th , followed by a multitude of demos during the month of February at Save-on-Foods, Urban Fare, London Drugs, Thrifty Foods, Quality Foods and IGA Marketplace.
- TED2016: On February 16 th Veggemo will be sampled at the TED2016 Conference in Vancouver. TED famously attracts big name speakers and an in-the-know, influential attendee list thus providing an excellent forum to build Veggemo brand awareness.
- Natural Products Show: From March 10-12 th Veggemo is participating with a booth at the Natural Products Expo West conference and trade show in Anaheim. This is the largest show in North America and attracts health & wellness consumers, media and retail customers.
“Our first priority has been, and continues to be, to grow and maximize distribution of Veggemo in-stores across Canada. We have received very positive feedback from retail customers. To-date Veggemo can be found in popular retail banners like Walmart, Metro Quebec, Calgary Coop, Save-on-Foods, Urban Fare, IGA Marketplace, Thrifty Foods, Quality Foods and London Drugs. Throughout the early months of 2016 we are confident Veggemo will be available at the remaining major Canadian retailers,” states Global Gardens Group CEO, Rob Harrison.
Global Gardens Group VP Marketing, Wade Bayne added, “We are well positioned to move to the next phase of our business plan. Now that Veggemo is available for consumers to purchase we are poised to execute the marketing plan with a focus on raising brand awareness and capturing consumer trial. As part of this plan we are kicking-off our consumer sampling program both in-stores and at key consumer events.”
Wade Bayne further adds, “We are targeting a multitude of additional consumer events throughout the year. Please visit www.veggemo.com and click on Get Veggemo for a list of upcoming stores and events where Veggemo will be sampled.”
About Veggemo
The Veggemo product line is the first and only non-dairy beverage to originate from vegetables and is Global Garden Group’s (VGM) showcase product for the dairy-free industry. Veggemo is available in 3 variants: Original, Unsweetened and Vanilla flavors. Veggemo was recently named 2015 Grocery top 10 innovative new product by Grocery Innovation Canada. The Dairy-free industry continues to witness dynamic growth led by the development of plant-based food and beverages.
Driven by shifting consumer behavior Health & Wellness food and beverage companies have become a popular acquisition target for many multi-national corporations. Most recently Vega, the provider of plant-based shakes and supplements, was successfully sold to WhiteWave Foods for $550 million representing a 5.5x revenue multiple.
About Global Gardens Group
Global Gardens Group is comprised of a highly experienced management team and board that have provided senior leadership to many consumer brands including: Neilson Dairy, Ben & Jerry’s and Haagen Dazs ice cream, Gillette, P&G, Cadbury Schweppes, Sunkist, Dole, Primo pasta and Lululemon.
For further information, please contact: Investor Relations Transcend Capital Inc. Etienne Moshevich T: 604.681.0084 E: et@transcendcapitalinc.com
