Digital Ally Enters South American Market With Initial

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News Desk 2018
Digital Ally Enters South American Market With Initial Pilot Program for One of Its Largest Metropolitan Police Forces

LENEXA, KS--(Marketwired - Jan 11, 2016) -  Digital Ally, Inc. ( NASDAQ : DGLY ) ("Digital" or the "Company"), which develops, manufactures and markets advanced video surveillance products for law enforcement, homeland security and commercial applications, today announced the sale of DVM-800 in-car digital/audio systems to a distributor to begin a pilot program with one of the largest metropolitan police forces in South America. The metropolitan police force pilot program represents a potential to equip over 8,000 officers with Digital Ally products starting with in-car video systems and potentially expanding to body-worn cameras in the future.

"This is one step in Digital Ally's plan to sell its products internationally, and the need in the South American market for Digital's innovative in-car video/audio systems for Patrol Unit surveillance purposes. We have believed that South America represents a vast underserved market for our in-car and body-worn camera systems and are excited to partner up with our new distributor to further the deployment of our products in that international market," stated Stanton E. Ross, Chief Executive Officer of Digital Ally, Inc. 

The distributor is securing DVM-800 systems from Digital Ally in order to support one of its largest law enforcement customer's evaluation of the benefits and features of our DVM-800 in-car video/audio system. The distributor also expects to expand the pilot programs to several other law enforcement customers located in South America in 2016. The distributor's initial order includes a total of 80 DVM-800 in-car video/audio systems by the end of January, with deliveries beginning immediately and continuing through the end of the fiscal first quarter.

"Our distributor intends to open up the South American market for Digital Ally products and we look forward to further developing our relationship as its law enforcement customers evaluate the implementation of in-car video/audio systems. We are excited with its demonstrated ability to represent our products to its impressive list of customers and expect to receive additional purchase orders during the pilot program. We have confidence that our distributor's customers will choose the DVM-800 as their in-car solution," concluded Ross.

The DVM-800 is a top-of-the-line in-car video/audio system, fully integrated into a rear view mirror, and primarily designed for law enforcement personnel. This system utilizes two internal fixed-focus cameras and two external cameras, for a total of four video streams.

About Digital Ally, Inc.

Digital Ally is a leading global designer, manufacturer and innovator in the growing field of digital technology. Digital Ally is the only company serving the military, law enforcement, fire, emergency medical services and the commercial fleet industries that is capable of providing the complete end-to-end hardware and software solution. The company's product lines include in-car audio/video recording equipment, body-worn cameras, cloud and local server software and storage solutions. Digital Ally products are sold by domestic direct sales representatives and international distributors worldwide. Digital Ally is headquartered in Lenexa, Kansas. For news and information please visit www.digitalallyinc.com or follow us on Twitter @digitalallyinc and Facebook www.facebook.com/DigitalAllyInc

Follow additional Digital Ally Inc. social media channels here:

Google +: https://plus.google.com/+DigitalAllyIncLenexa/posts Instagram: https://instagram.com/digitalallyinc/ LinkedIn: https://www.linkedin.com/company/digital-ally-inc Pinterest: https://www.pinterest.com/digitalallyinc/  

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934. These forward-looking statements are based largely on the expectations or forecasts of future events, can be affected by inaccurate assumptions, and are subject to various business risks and known and unknown uncertainties, a number of which are beyond the control of management. Therefore, actual results could differ materially from the forward-looking statements contained in this press release. A wide variety of factors that may cause actual results to differ from the forward-looking statements include, but are not limited to, the following: whether the Company will be able to obtain additional orders from the distributor for its law enforcement customer conducting the pilot program with the DVM-800; the uncertainty of timing of the various stages of such pilot program; whether the sale to the distributor will help to generate additional sales of our products to this distributor and its law enforcement customers in South America; whether the Company will be able to compete successfully in the marketplace to generate additional sales of its products in side-by side comparisons with other companies' products in South America; and whether the Company can adapt its technology to new and different uses. These cautionary statements should not be construed as exhaustive or as any admission as to the adequacy of the Company's disclosures. The Company cannot predict or determine after the fact what factors would cause actual results to differ materially from those indicated by the forward-looking statements or other statements. The reader should consider statements that include the words "believes", "expects", "anticipates", "intends", "estimates", "plans", "projects", "should", or other expressions that are predictions of or indicate future events or trends, to be uncertain and forward-looking. The Company does not undertake to publicly update or revise forward-looking statements, whether as a result of new information, future events or otherwise. Additional information respecting factors that could materially affect the Company and its operations are contained in its annual report on Form 10-K for the year ended December 31, 2014, and its Form 10-Q for the three and nine months ended September 30, 2015, as filed with the Securities and Exchange Commission. 

For Additional Information, Please Contact: Stanton E. Ross CEO (913) 814-7774 or Dan Reynolds Investor Relations (913) 274-2512 dan.reynolds@digitalallyinc.com

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