You're absolutely right. I've pointed that out to

You're absolutely right. I've pointed that out to lots of folks expressing their dismay for the fact that the company isn't pumping the stock. Obviously because they are down on their investment, so the concern is understandable. They need to be aware that the big picture is bright as hell since the team at the helm is doing this absolutely right for a start up with a huge brand/products and limited capital. They're not giving in to the temptation to borrow from the blood sucking scum that trash early investors (and often the company's chances) with major dilution due to their ridiculous terms otherwise known as highway robbery. A lot of start-ups do that because they insist on the old approach to marketing/distribution and the belief that they must move forward as fast as possible. If huge revenue isn't realized insanely fast as a result, the debt they assumed so early on will ruin their effort. While they may make a comeback, early investors get the shaft. These guys have something very special, and their plan appears to be working. We can expect the pace of growth to be matched more closely to the pace of revenue growth. That's awesome for all early investors.