Those are forward splits, increasing the shares an

Those are forward splits, increasing the shares and decreasing the pps. The first time I saw this happen to a stock I owned it was Georgia Pacific back when it was publicly owned. They did a 2 for 1 split to keep the share price down in a more favorable range to the average investor. At least that's what they stated at the time. There may have been other advantages, I'm not sure. Anyhow, they weren't seeing the kind of growth Monster was, not even close. If not for forward splits, Monster's pps would look more like Berkshire Hathaway's and a lot of investors would've been discouraged by the high price and looked elsewhere, not believing there to be much upside potential. Liquidity was added, whereas we're set for now.