Very true, but I was referring to "thinking outsid

Very true, but I was referring to "thinking outside of the box" as a means of arriving at the conclusion that a pink sheet stock has massive upside potential. It's only very true as far as the "big fish" are concerned, not so much staying on the present course. Numbers are not the tool to rely on at the earliest "ground floor" stage of investment, at least not with companies that choose to go public on the pinks. Especially when those start ups only have months of sales revenue to tally and have just begun to build the brand at the same time as the initial product launch. That's where those of us willing to take on the risk have an advantage over those only willing to invest in the fully reporting companies. It's pretty obvious that you'll have start up costs which will take time to offset, but bashers try to create the illusion that the company has been in full throttle operation, as if they've been selling the brand/product for years and this is all they have to show for it. Pure BS. Once the company up-lists, some of those big investors will invest based on that outside of the box research that they've most likely already been doing and the understanding of exactly what the early numbers do and don't mean. As long as they are fully reporting and seeing strong revenue growth along with the feedback from the street, they'll know that it's a good investment as they're successfully penetrating a difficult market and the brand is gaining popularity. A winning combination poised for huge growth.